If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.
Here we’ll be looking at Google AdWords, Google’s own advertising service which allows you to place search results for your website on a search engine results page (SERP) by paying for them. There’s no need to wait for your new site to work its way organically up the rankings. By using paid search you can see immediate results and it’s not nearly as difficult to use or expensive as you may think.
Paid search is the term we use for advertising within the listings of a search engine. These normally appear at the top of a SERP or to the side, and increasingly look more and more like organic results. At the moment Google places a small yellow ‘Ad’ label on them. Google isn’t the only search engine where you can do this, Yahoo and Bing also run their own advertising network, called the Yahoo Bing Network. For now though, let’s take a look at Google AdWords…
Basic principles of AdWords
Basically you pick some keywords that a searcher might use on Google, then create an advert that will appear on the SERP based on those keywords, such as this. Of course you’re probably not going to be the only company wanting to serve adverts to people who use those particular terms. often causing the top of a search engine results page to look like this. If you want your ad to appear at all, you have to bid against other marketers on how much you’re willing to pay Google AdWords every time a searcher clicks on your ad. Obviously the more you pay-per-click (PPC) the more likely your ad will appear in the search results. However, and this is a big however, unlike other real-time bidding models, it’s not just the highest bid that is taken into account. Google also uses something called a ‘quality score’. TopNotch media works make it easy for you to appear in Google adwords with specific service or products
Our team for you
1. Well experienced.
2. AdWords and Bing Certified.
3. Works with perfect plan & full Transparency for better outcome.
4. Have proven track record of work and achievements.
We also use business goals to customize the pay per click advertisement campaigns on Google AdWords.
Best in targeting is filter data and using it for best setup of any campaign for example:- Negative keywords or labelling of group performing keywords is used
according to the business with which you can filter after running PPC campaigns and generate more ROI in less budget.