Basically you pick some keywords that a searcher might use on Google, then create an advert that will appear on the SERP based on those keywords, such as this. Of course you’re probably not going to be the only company wanting to serve adverts to people who use those particular terms. often causing the top of a search engine results page to look like this. If you want your ad to appear at all, you have to bid against other marketers on how much you’re willing to pay Google AdWords every time a searcher clicks on your ad. Obviously the more you pay-per-click (PPC) the more likely your ad will appear in the search results. However, and this is a big however, unlike other real-time bidding models, it’s not just the highest bid that is taken into account. Google also uses something called a ‘quality score’. TopNotch media works make it easy for you to appear in Google adwords with specific service or products